Birmingham Airport awards Peel Advertising major media contract
Peel Advertising was assigned a six-month media contract by Clear Channel in June 2013 and has since been selected as Birmingham’s preferred partner with a new contract effective from January 2014.
As part of the agreement new state-of-the-art products will be installed to optimise digital displays providing vibrant and flexible advertising platforms for brands wishing to access Birmingham’s growing leisure and business passenger audiences.
Peel Advertising is owned by The Peel Group - a leading infrastructure, transport and real estate investment enterprise, well known for developing and operating The Trafford Centre (now intu Trafford Centre) as well as MediaCityUK in Manchester.
Jon Levenson, managing director of Peel Advertising, comments:"We are delighted to have been chosen by Birmingham Airport as their preferred media partner. Birmingham will complement our portfolio of airports where we sell media and commercialisation opportunities and will give us access to further national campaigns and major brands."
Martyn Lloyd, commercial director for Birmingham Airport said: "As an expanding global airport we needed a partner that would help us realise our media potential whilst provided a turnkey service. Peel Advertising offered the right blend of commercial and customer service skills and we look forward to a successful media partnership."
Until two years ago, Peel Advertising focused on providing out-of-home media, experiential and complementary commercial services within the Peel estate. Its services are now being expanded to include other shopping centres, retail parks, strategic roadside locations and airports.
