in Defence

Stars boost Flying Start in BA safety video

Posted 18 July 2017 · Add Comment

A team of celebrities including Chiwetel Ejiofor, Rowan Atkinson, Rob Brydon, Sir Ian McKellen, Warwick Davis, Thandie Newton and Gordon Ramsay, have made appearances in a new British Airways pre-flight safety video, which launches in September, promoting flight safety whilst raising funds for Comic Relief.

The new film features some of Britain’s best-loved personalities and has been designed to help customers absorb important safety messages, while boosting fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief.

In a section at the end of the video, Rowan Atkinson fumbles around his seat for loose change to place in a Flying Start envelope, which are available to customers on flights to enable them to make donations to Comic Relief.

Alex Cruz, British Airways’ chairman and CEO, said: “It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish - and remember.

“We’ve worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million for great causes. We hope the new video will enable us to exceed our goal of raising £20 million by 2020.”

Ten celebrities are seen auditioning in sketches in front of comedian Asim Chaudhry, as his People Just Do Nothing character Chabuddy G, for a coveted part in the safety video, while simultaneously demonstrating the safety features and procedures on the aircraft.


To watch the outtakes video on You Tube, click here.

 

* required field

Post a comment

Other Stories
Advertisement
Latest News

QinetiQ brings autonomy expertise to European research programme

QinetiQ is to play a pivotal role in OCEAN2020, the first research programme awarded by the European Defence Agency as part of its European Defence Fund initiative.

Lincad wins Leonardo power management contract

Lincad, the British manufacturer of bespoke batteries, chargers and power management systems for military applications, is pleased to announce that it has won a further contract with Leonardo to supply batteries and other power

MAEL and Icelandair expand maintenance partnership

Monarch Aircraft Engineering (MAEL) has won an expanded maintenance commitment from Icelandair.

Oxford Airport hosts hullo launch

Following the successful introduction of the hullo Aircrew brand at EBACE last year, the technology start-up has officially launched its industry-first software platform at London Oxford Airport, which is designed to connect

Babcock to develop Busan base

Further strengthening its international reach and its presence in South Korea, Babcock International has announced that it is to open a facility in Busan, South Korea’s second largest city after its capital Seoul.

Innalabs secures €2.6m ESA contract.

InnaLabs has announced a €2.6m contract with ESA to design, develop, manufacture and test a highly reliable radiation hardened 3-axis gyroscope, used for measuring angular velocity or maintaining orientation of satellites.

ODU SK191217191218
See us at
SMI HelicopterTBT1402240518Aviation Africa BT18418S&P BT281117080318SMI FAVSABT2411120418FIL18 BT111017220718SMI FAVWSBT1402060618