in Defence

Stars boost Flying Start in BA safety video

Posted 18 July 2017 · Add Comment

A team of celebrities including Chiwetel Ejiofor, Rowan Atkinson, Rob Brydon, Sir Ian McKellen, Warwick Davis, Thandie Newton and Gordon Ramsay, have made appearances in a new British Airways pre-flight safety video, which launches in September, promoting flight safety whilst raising funds for Comic Relief.

The new film features some of Britain’s best-loved personalities and has been designed to help customers absorb important safety messages, while boosting fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief.

In a section at the end of the video, Rowan Atkinson fumbles around his seat for loose change to place in a Flying Start envelope, which are available to customers on flights to enable them to make donations to Comic Relief.

Alex Cruz, British Airways’ chairman and CEO, said: “It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish - and remember.

“We’ve worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million for great causes. We hope the new video will enable us to exceed our goal of raising £20 million by 2020.”

Ten celebrities are seen auditioning in sketches in front of comedian Asim Chaudhry, as his People Just Do Nothing character Chabuddy G, for a coveted part in the safety video, while simultaneously demonstrating the safety features and procedures on the aircraft.


To watch the outtakes video on You Tube, click here.

 

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