in Aerospace / Defence / Security / Space / Events

Rendermedia VR takes flight in Vegas

Posted 4 January 2017 · Add Comment

Virtual Reality (VR) is changing the face of computer games… but does it have an even bigger future marketing products in the complex worlds of advanced and process engineering?

Swindon-based Rendermedia are heading off to the USA after their Virtual Reality (VR) experience developed for Airbus was chosen by HTC to showcase the potential of VR to market complex engineering products at one of the world’s biggest technology shows.

Three of the programmes made by Rendermedia for Airbus will be featured at the Consumer Electronics Show (CES) being held at Las Vegas between January 5th – 8th, which is attended annually by over 170,000 people from 150 countries.

Visitors to HTC’s booth will be able to immerse themselves in the experience of taking part in a helicopter rescue mission following an earthquake, flying an Airbus A400M flying close to the ground through the Welsh Valleys and landing an Airbus A350.

The VR experience originally created for Airbus Defence and Space in April 2016 had its International launch at ILA in Berlin - one of the world’s largest aerospace shows - and its UK launch at Farnborough International Airshow in July, where over 6,000 people engaged with Airbus products over four days.

Since the Farnborough International Airshow, Rendermedia’s founder Mark Miles has been invited to speak at a number of major international events on the future potential of Virtual Reality and Augmented Reality in the worlds of sales and marketing. A presentation he made at Excel London in October led to him being approached by HTC.



Mark (above) said: “Being at CES is putting us on the world stage, with the backing and support of one of the world’s biggest consumer brands – which is a massive accolade for our business. They obviously see us as being a key future player in the sector, and we hope to build on this platform at the show.

“This year has been an amazing story for Virtual Reality and we have found ourselves right at the cutting edge of the technology, working and engaging with leading brands and hardware manufacturers to create compelling, engaging experiences that really do allow brands to experience their Unique Selling Points. This technology is still in its infancy and there are so many ways in which it can develop, but we are perfectly placed to be part of a very exciting future.

“We have forged relationships with academia and universities as well as hardware manufacturers, so we are in a powerful position to really look at the technology from a research and application perspective and then provide businesses with solutions to help market their products, as well as deliver training, in new and exciting ways.”

In addition to attending CES in Las Vegas, Mark Miles will be a guest speaker at the Virtual Reality Hub at Manchester University in February as part of their Augmented and Virtual Reality Conference, presenting to leading academics from research bodies. He is also talking at the international conference on VR & AR in April at Excel London, and other leading events around the UK and Europe in 2017.

 

* required field

Post a comment

Other Stories
Advertisement
Latest News

Vistara receives its first A320neo

Airbus has delivered the first A320neo to Vistara, a Delhi based full service airline and joint venture between Tata Sons Ltd. and Singapore Airlines (SIA).

QinetiQ and Rockwell Collins partner on MCOS and GNSS receivers

QinetiQ and Rockwell Collins have signed a global Alliance Agreement to collaborate on the development of next generation high assurance, Multi Constellation Open Service (MCOS) and secured Global Navigation Satellite System

BMT signs submarine framework agreement with NDMA

BMT Defence Services (BMT) has won a contract with the Norwegian Defence Materiel Agency (NDMA) to provide consultancy support for the New Norwegian Submarine Acquisition programme.

QinetiQ to enable virtual training links across RAF bases

A QinetiQ project is to allow Royal Air Force (RAF) Typhoon pilots to train together in virtual environments from different locations by linking simulators at the squadrons' Main Operating Bases (MOBs).

Rolls-Royce tests world's most powerful aerospace gearbox

Rolls-Royce has started power runs of the world's most powerful aerospace gearbox for the first time, marking another significant step in the development of its new UltraFan engine design.

Gatwick establishes first airport indoor navigation system

Around 2000 beacons have been installed across Gatwick Airport's two terminals providing an indoor navigation system that is much more reliable than GPS and that enables augmented reality wayfinding for passengers – a world first for

SMI FAVWS SK0504290617
See us at
DSEI LB0911150917SMI12DE BT203280917SMI AirMissBT0305251017SMI FAVWS BT0504290617SMIUAV BT1005280917