in Aerospace / Defence / Security / Space / Events

Rendermedia VR takes flight in Vegas

Posted 4 January 2017 · Add Comment

Virtual Reality (VR) is changing the face of computer games… but does it have an even bigger future marketing products in the complex worlds of advanced and process engineering?

Swindon-based Rendermedia are heading off to the USA after their Virtual Reality (VR) experience developed for Airbus was chosen by HTC to showcase the potential of VR to market complex engineering products at one of the world’s biggest technology shows.

Three of the programmes made by Rendermedia for Airbus will be featured at the Consumer Electronics Show (CES) being held at Las Vegas between January 5th – 8th, which is attended annually by over 170,000 people from 150 countries.

Visitors to HTC’s booth will be able to immerse themselves in the experience of taking part in a helicopter rescue mission following an earthquake, flying an Airbus A400M flying close to the ground through the Welsh Valleys and landing an Airbus A350.

The VR experience originally created for Airbus Defence and Space in April 2016 had its International launch at ILA in Berlin - one of the world’s largest aerospace shows - and its UK launch at Farnborough International Airshow in July, where over 6,000 people engaged with Airbus products over four days.

Since the Farnborough International Airshow, Rendermedia’s founder Mark Miles has been invited to speak at a number of major international events on the future potential of Virtual Reality and Augmented Reality in the worlds of sales and marketing. A presentation he made at Excel London in October led to him being approached by HTC.



Mark (above) said: “Being at CES is putting us on the world stage, with the backing and support of one of the world’s biggest consumer brands – which is a massive accolade for our business. They obviously see us as being a key future player in the sector, and we hope to build on this platform at the show.

“This year has been an amazing story for Virtual Reality and we have found ourselves right at the cutting edge of the technology, working and engaging with leading brands and hardware manufacturers to create compelling, engaging experiences that really do allow brands to experience their Unique Selling Points. This technology is still in its infancy and there are so many ways in which it can develop, but we are perfectly placed to be part of a very exciting future.

“We have forged relationships with academia and universities as well as hardware manufacturers, so we are in a powerful position to really look at the technology from a research and application perspective and then provide businesses with solutions to help market their products, as well as deliver training, in new and exciting ways.”

In addition to attending CES in Las Vegas, Mark Miles will be a guest speaker at the Virtual Reality Hub at Manchester University in February as part of their Augmented and Virtual Reality Conference, presenting to leading academics from research bodies. He is also talking at the international conference on VR & AR in April at Excel London, and other leading events around the UK and Europe in 2017.

 

* required field

Post a comment

Other Stories
Advertisement
Latest News

Smiths Detection to enhnce security at Japan's Narita Airport

Smiths Detection has been selected to supply innovative solutions for people screening and search functions in Tokyo's Narita International Airport.

Air Mauritius takes delivery of its first A350 XWB

Air Mauritius has taken delivery of its first Airbus A350-900 aircraft, opening a new chapter for the Indian Ocean carrier. The aircraft, leased from AerCap, was delivered during a ceremony held in Mauritius today.

Maycast-Nokes wins National Apprenticeship Award

Maycast-Nokes has won the Medium Employer Of The Year 2017 (East of England) at the regional final of the National Apprenticeship Awards 2017.

Global airport industry climate action surpasses 200 airports

At this year's ACI World & Africa Annual General Assembly (WAGA) hosted by Airports of Mauritius Co, the global airport industry issued an update on the progress it has been making in addressing its CO2 emissions, through the

Rolls-Royce Trent 7000 powers A330neo first test flight

The Rolls-Royce Trent 7000 has successfully powered the new Airbus A330neo into the skies for its first test flight today.

Crawley Borough Council approves Boeing Gatwick hangar

Boeing's proposed plan with Gatwick Airport to build a new aircraft hangar has been granted permission to go ahead by Crawley Borough Council, with full works scheduled to commence later this year.

Aviation Africa SK18418
See us at
SMI FAV BT1007161117SMI AirMissBT0305251017FIL18 BT111017220718SMI MilSat BT2907101117Aviation Africa BT18418Advanced Engineering BT1007021117