in Aerospace / Defence / Security

ODU Connectors marks introduction of new business model

Posted 17 July 2017 · Add Comment

To improve their service to UK customers, ODU UK Ltd has introduced a new business model for 2017 and restructured to give a focus at the front-end, whilst at the same time shortening their supply chain, with direct-ship and customer support now coming direct from corporate HQ in Muhldorf.



This year is proving to be a year of both change and celebration for ODU Connectors. Not only is it 75 years since the company was first founded in Bavaria but it's also 30 years since their first UK subsidiary was established.

To assist its reorganisation, ODU distributors were asked to increase their support, so as to ensure that the maximum levels of UK customer service were retained during the operational changeover.

Long-term ODU distributors Selwyn Electronics Ltd, based in Sevenoaks, adopted a proactive approach to customer needs. Now, following a review of the first six months performance, ODU UK Ltd has announced that they have a new 'primary partnership' agreement with Selwyn.

According to ODU's UK MD Nick Harper: “Selwyn have embraced the opportunity and it's been a win-win for both companies. They've just had their best half-year for ODU product sales and are firmly on-track to have a record full-year. At the same time we've had great feed-back from customers about the service that they are providing. We look forward to building on our strengthened relationship with Selwyn to increase sales even further.”
 
Selwyn's Operations Director Kevin Wilson said: “This partnership marks a new phase in our relationship with ODU and already both parties are seeing increased business as a direct result.“

Selwyn's Sales Director Chris Read added “This deal gives us a heads-up on potential new business in partnership with ODU and encourages us to invest time and effort on joint activities aimed at gaining new sales on behalf of both companies – a great opportunity.”


 

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