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Loganair agrees distribution deal with Travelport

Posted 22 August 2017 · Add Comment

Loganair, has secured relationships with three GDS booking platforms after it agrees a multi-year global content distribution deal with Travelport using the code LM.

It has also developed commercial arrangements with Sabre and Amadeus.

The regional carrier, which recently signed a codeshare arrangement with British Airways and is set to end its franchise arrangement with Flybe, will be flying under the Loganair brand from 1 September 2017.

The distribution agreement between the three companies means Travelport, Amadeus and Sabre subscribers will benefit from seeing numeric availability, where the actual number of bookable seats on busy flights is clearly displayed.

Under the agreement with Travelport, Loganair will now promote its full inventory of branded content and ancillaries to Travelport-connected agencies in 180 countries.

The airline also takes advantage of Travelport’s next generation of merchandising and technology, Travelport Rich Content and Branding to differentiate the airline and create new revenue opportunities.

The merchandising solution currently used by approximately 230 network and low cost carriers worldwide, maximises the potential for airlines to stand out from the competition and enable agents to personalise offerings based on content.

Kay Ryan, Commercial Director at Loganair said: “The signing of this agreement and partnership with Travelport strategically coincides with a new era of advanced operations for Loganair. The company’s innovative technology and solutions will greatly support our business to optimise its value proposition, maximise growth and strengthen its brand name in the United Kingdom and overseas.

“We’re now up and running with three GDS booking-systems significantly strengthening our relationships with agents as we prepare to fly solo.”

Philip Saunders, Vice President, Air Commerce, Europe Middle East & Africa at Travelport commented: “The inauguration of our collaboration with Loganair highlights how more and more airlines see the value that Travelport’s unique technology brings to their businesses.

Travelport Rich Content and Branding has now established itself within the European and international market and we’re delighted that Loganair will benefit from its great merchandising capabilities.”

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