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Edinburgh ranked #1 Top Buzz airport improver

Posted 9 February 2017 · Add Comment

Edinburgh Airport has been ranked as the 'Top Buzz score improver' for the airport sector, in YouGov's annual BrandIndex rankings.

All major UK airports were rated using YouGov BrandIndex’s Buzz score which asked 38,000 respondents, “Have you heard anything Positive/Negative about the brand in the last two weeks through the news, advertising, or talking to Friends and Family?”

The Buzz Improver Rankings rank airports with the highest increase in their Buzz score comparing scores between 2015 and 2016.

Gordon Dewar, Edinburgh Airport’s Chief Executive, welcomed the news and explained that Edinburgh Airport is determined to continue to improve.

He said: “Edinburgh Airport has had a tremendous year in 2016 – and being top improver for the airport sector in YouGov’s annual BrandIndex rankings is great news.

“Last year we handled a record 12.4 million passengers with more people using Edinburgh Airport which now has direct connections to more destinations than ever before.

“We have created 100s of new jobs at the airport in our expanding aero operations and also in our growing airside retail development space.

“Our commitment to using technological advances to improve the management and flow of passengers through the airport - including baggage check in and the security hall - has made the passenger experience better.

“And we’re not planning to stop there. Delivering growth through choice is our strategy and we believe it will continue be attractive to our passengers as we work to keep improving the range of direct international connections and upgrade the passenger experience at Edinburgh Airport.”

The score is from a poll of more than 38,000 people between January 1st 2016 – December 31st 2016 and is representative of the UK’s population.


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