in Aerospace / Events

China sees the spirit of Scotland

Posted 23 November 2016 · Add Comment

Scottish tourism businesses were in China last week as part of a VisitScotland business development mission to boost an emerging market already worth £34 million a year.



The 10 Scottish companies included The Royal Edinburgh Military Tattoo, which has ambitious plans to take its spectacular military show to China in the near future and Historic Environment Scotland, the owner of Edinburgh Castle which last year welcomed more than 160,000 Chinese visitors.

On Friday night, VisitScotland, the Scottish Government and Scottish Development International (SDI) put on a 'Spirit of Scotland Showcase Evening' in Beijing, giving airlines, tour operators, the travel trade and other partners, the opportunity to network with key contacts and enjoy an evening of traditional Scottish food and entertainment.

The connectivity between China and Scotland has been enhanced in recent years by airlines such as Qatar Airways, Etihad Airways, Turkish Airlines and Finnair, which link the two countries via Qatar, the UAE, Turkey and Finland respectively.

Scotland's national tourism organisation is this week joining a number of its partners at Destination Britain China, a three-day tourism showcase organised by VisitBritain, before heading on to Seoul for Destination Britain South Korea.

Malcolm Roughead, Chief Executive of VisitScotland, said: "VisitScotland supports industry in their aspirations to internationalise and to attract more business and income from global markets. China is a hugely important emerging market for Scottish tourism and this business development mission allowed tourism businesses to meet face to face with tour operators in Shanghai and Beijing. It gave our partners an excellent platform to showcase their products and we look forward to welcoming more Chinese visitors to Scotland as a result."

David Leven, Greater China Director at Scottish Development International, said: "There is huge scope for trade and investment relationships between China and Scotland to continue to grow.  As well as offering a unique visitor experience, Scotland - with five of the world's top 200 ranked universities - provides educational excellence in a safe, clean and economical environment."

Susan Lawton, Head of Sales at The Royal Edinburgh Military Tattoo, said: "This year we witnessed an extraordinary 600 per cent increase in Chinese visitors, making up around 2,000 members of our total audience. For us, this demonstrates the appetite the Chinese people have for the Tattoo and we're excited about the prospect of bringing the world's best known military event to this wonderful country in the future."

Lindsay Robertson, Sales Executive at Historic Environment Scotland, said: "Currently Chinese visitors account for 5 per cent of total visits to our ticketed sites, with Scotland's top visitor attraction Edinburgh Castle welcoming more than 160,000 Chinese visitors last year alone. This event gave us a valuable opportunity to further develop and increase our trade business within this market, while raising awareness and product knowledge of Scotland's heritage tourism offering."

John Somers, First Secretary for Scottish Affairs, People's Republic of China, said: "Called by the pipes of the Tattoo to the enduring beauty of our rural landscape and the dynamic excitement of our cities, more and more Chinese visitors are making Scotland their destination of choice."


 

* required field

Post a comment

Other Stories
Advertisement
Latest News

Smiths Detection to enhnce security at Japan's Narita Airport

Smiths Detection has been selected to supply innovative solutions for people screening and search functions in Tokyo's Narita International Airport.

Air Mauritius takes delivery of its first A350 XWB

Air Mauritius has taken delivery of its first Airbus A350-900 aircraft, opening a new chapter for the Indian Ocean carrier. The aircraft, leased from AerCap, was delivered during a ceremony held in Mauritius today.

Maycast-Nokes wins National Apprenticeship Award

Maycast-Nokes has won the Medium Employer Of The Year 2017 (East of England) at the regional final of the National Apprenticeship Awards 2017.

Global airport industry climate action surpasses 200 airports

At this year's ACI World & Africa Annual General Assembly (WAGA) hosted by Airports of Mauritius Co, the global airport industry issued an update on the progress it has been making in addressing its CO2 emissions, through the

Rolls-Royce Trent 7000 powers A330neo first test flight

The Rolls-Royce Trent 7000 has successfully powered the new Airbus A330neo into the skies for its first test flight today.

Crawley Borough Council approves Boeing Gatwick hangar

Boeing's proposed plan with Gatwick Airport to build a new aircraft hangar has been granted permission to go ahead by Crawley Borough Council, with full works scheduled to commence later this year.

Aviation Africa SK18418
See us at
FIL18 BT111017220718SMI MilSat BT2907101117SMI FAV BT1007161117Advanced Engineering BT1007021117SMI AirMissBT0305251017Aviation Africa BT18418