in Aerospace / Events

Birmingham Airport scoops Routes Europe 2017 Marketing Award

Posted 26 April 2017 · Add Comment

Airlines have awarded Birmingham Airport the Routes Europe 2017 Marketing Award in the 4-20m passenger category for its marketing activity over the last 12 months.



Above: (left to right) Stefanie Bowes (Travel Trade & Corporate Relationship Manager, Birmingham Airport), William Pearson (Aviation Director, Birmingham Airport) and Steven Small (Brand Director, Routes) are pictured celebrating Birmingham Airport’s Marketing Award win at the Routes Europe 2017 Marketing Awards, in the 4-20m passenger category.

The awards, voted by a panel of senior airline executives, are an annual event and highly regarded in the aviation industry. They recognise the outstanding marketing services that have supported the launch of new air routes or the development of existing services.

The ceremony held last night (Monday) in Belfast, Northern Ireland, saw the Midlands’ largest airport beat stiff competition from Warsaw Chopin, Budapest, Cologne Bonn, Marseille Provence and Larnaca Int’l Airports in its category.

Paul Kehoe, the Airport’s Chief Executive, said: “I’m delighted for the team on receiving this accolade which has recognised our airline marketing campaigns as well as business development and sales activities over the last year. The team have explored innovative new ways to engage with global audiences through traditional and new marketing channels and they should feel very proud of this award, as do I.”

In 2016, the airport saw a 14.2% increase in passengers and has celebrated more than two years of consecutive monthly record growth. Despite this boom, the airport managed to get more flights in and out on time than any other airport, becoming the world’s most punctual airport in 2016.

Following on from the launch of nine airlines in 2015, last year the airport launched six new carriers – Blue Air, Qatar, CSA, Iberia, Cobalt and Alba Star. So far in 2017, it has welcomed Jet2, bmi regional and has announced British Airways and Fly One, both due to launch this summer.

Steven Small, brand director, Routes, added: “Congratulations to Birmingham Airport on the winning the award. It’s not surprising due to the dedication and enthusiasm of the team, and the creativity and hard work put into the submission.”
 

* required field

Post a comment

Other Stories
Advertisement
Latest News

Airbus-led FUSE-IT project awarded ITEA Award of Excellence on Innovation

The research and technology project FUSE-IT, conducted by 18 partners from France, Belgium, Portugal and Turkey and led by Airbus CyberSecurity, has received the 2018 ITEA Award of Excellence on Innovation.

UKRoC winners Tonbridge School to represent UK in IRC at FIA

Tonbridge School’s team ‘Rocketon’ have won the national final of the UK Youth Rocketry Challenge (UKRoC) to earn a place representing the UK and competing against students from the USA, Japan and France at the International Rocketry

Cardiff Airport concludes successful UK Airports Safety Week

The airport-led initiative - UK Airports Safety Week which ran until 20th May and took place across over 50 UK airports - aims to promote and demonstrate the importance of safety to the airport team, visitors and customers alike.

QinetiQ's X-Net helped protect the Royal Wedding

Thames Valley Police used QinetiQ’s vehicle stopping X-Net technology as part of wider security plans to protect the Royal Wedding of Prince Harry and Meghan Markle in St George’s Chapel, Windsor last weekend.

Atos and Google Cloud form global partnership

Digital transformation specialist, Atos, has entered into a global agreement with Google Cloud to address the digital transformation needs of enterprise customers.

J2 Aircraft Dynamics gains US DOS license to provide military aircraft technical support

J2 Aircraft Dynamics, a UK SME and ADS member, has received a license from the US Department of State (DOS) to provide technical assistance through 2022, under International Traffic in Arms Regulations (ITAR), in the form of modelling,

Air & Ground SK1704230718
See us at
SMI FAVWSBT1402060618FIL18 BT111017220718