in Aerospace

BA doubles Chinese cabin crew on China routes

Posted 19 April 2018 · Add Comment

British Airways is doubling the number of Chinese cabin crew on its flights to and from China.

Above: BA Cabin Crew.
Courtesy British Airways

On any of the 17 flights a week that the airline operates between the UK and China, four cabin crew will be Chinese nationals, accounting for over a third (36%) of the total cabin crew on board. These cabin crew are fluent in Mandarin, which significantly helps customers who are do not speak English, or have English as their first language.

The doubling of the number of Chinese cabin crew on each flight is being made possible by a significant recruitment drive in China, with British Airways looking to recruit 26 cabin crew based in Beijing, and 44 based in Shanghai.

In total, the airline offers 10 flights a week from Heathrow to Shanghai, as well as a daily service between Heathrow and Beijing.

Courtesy British Airways

British Airways has also been increasing the size of its team of Mandarin-speaking customer service representatives at Heathrow Terminal 5 (above), where the flights to Beijing and Shanghai depart. At check-in, the team, which were introduced last year, greet customers and help them drop off their bags, print their boarding passes and assist them through security. At the gate, they make announcements in Mandarin for customers on the Shanghai and Beijing flights. And on arrival, they meet the plane, greet customers and help those who have particularly tight connection times.

Noella Ferns, British Airways’ Executive Vice President for Greater China, said: “We hope today’s announcement further demonstrates commitment to our Chinese customers and will improve the quality service we offer them.

“We appreciate our Chinese customers have a choice when they fly to and from the UK so we hope these changes, alongside the increase in the number of Mandarin-speaking customer services representatives at our home in Heathrow, will make their journeys as smooth as possible.”

On top of the Mandarin-speaking customer service representatives and cabin crew, British Airways offers a number of other services for Chinese customers. These include tailored menus for flights to China, as well as Mandarin and Cantonese-speaking customer relations teams to help customers before or after they travel.

More widely, British Airways is investing £4.5 billion for customers over the next five years, including installing the best quality WiFi and power in every seat, fitting 128 long-haul aircraft with new interiors and taking delivery of 72 new aircraft. The airline has renewed its World Traveller catering and is also investing £600m specifically in Club World, including outstanding catering and luxurious White Company bedding - plus, from 2019, a new seat with direct aisle access.

Last week British Airways launched its new long haul 'Basic' fare which is available on a number of routes originating from London, including to a number of destinations in the region including Singapore and Hong Kong.


* required field

Post a comment

Other Stories
Latest News

WEAF to showcase South West England expertise at FIA

The West of England Aerospace Forum (WEAF) is hosting the cream of the UK’s aerospace industry at Farnborough International Airshow (FIA).

Element expands aerospace product qualification testing capabilities in US

Element has made a significant investment at its Aerospace EMC and Environmental Testing Center of Technical Excellence in Minneapolis – Bloomington that now allows the facility to test electrical power management systems for the

DIO puts Commercial Strategy into action with Clyde Construction Framework

A flagship 10 year construction framework has been awarded today by the Defence Infrastructure Organisation (DIO), on behalf of the Ministry of Defence.

Defence Secretary hosts first US-UK Defence Innovation Board meet at AI Lab launch

Defence Secretary Gavin Williamson announced the launch of a new artificial intelligence (AI) hub as he hosted the first ever joint US-UK Defence Innovation Board meeting on Monday, to explore important areas of cooperation that will

ACJ320neo Family enters production

Manufacture of the first ACJ320neo has begun, with elements taking shape across Europe and final assembly due to begin in June, followed by the first delivery of the 'green' aircraft to Acropolis Aviation of the UK in the last quarter of

Qatar Airways launches Gatwick services

Qatar Airways’ inaugural flight from Doha to London Gatwick touched down yesterday at London Gatwick Airport, where it was welcomed with a celebratory water salute.

ODU SK191217191218
See us at
SMI FAVWSBT1402060618FIL18 BT111017220718SMI HelicopterTBT1402240518