in Aerospace

Air Partner races BMW and MINI to Spain

Posted 9 March 2017 · Add Comment

Air Partner, the global aviation services group, set the wheels in motion for two car launches in January and February this year, flying thousands of guests to Spain for the launches of the new BMW 5 Series and the new MINI Countryman.


Courtesy MINI UK

Both BMW and MINI needed to fly large numbers of regional CEOs and salespeople from various locations across Europe, while delivering a brand experience in keeping with the premium nature of their product offering. Much like the cars themselves, every aspect of the journey had to run perfectly smoothly – no mean feat given that BMW needed to get 6,390 guests to Barcelona from Germany, the Netherlands and Belgium, while 1,280 MINI guests from Germany and the inner regions of Spain were required in Bilbao.

It was imperative that the launch experience of both sets of travellers started in advance of the actual events, and even before they set foot on a plane. Air Partner’s German Commercial Jets team therefore put flawless travel logistics in place and organised different premium services at the airports and on board: these included the prominent display of the BMW and MINI logos on the check-in screens at all the departure airports, and VIP catering for many of the flyers. Every single one of the 52 BMW and 24 MINI flights was then decked out in full brand regalia, with the respective logos on the headrest covers.

It was also important to BMW and MINI that all their guests enjoyed a seamless and stress-free journey: consequently Air Partner representatives were on hand at each of the departure airports to answer any queries and flight riders were present on most of the flights. Those who had been in Barcelona for the BMW event were also granted access to the Lounge on their way home, ensuring that the experience did not finish when the launch did.

Ishak Mutlu, Head of Commercial Jets & Travel at Air Partner Germany, added: “BMW and MINI are extremely valued clients of ours and we were delighted that we were able to get their guests to their respective destinations on time and in a style fitting of their high-end brands. We do a huge amount of work with the automotive industry, and continue to see strong demand for product launches across Europe. Coordinating such a large number of flights within a tight timeframe is never an easy task but our team here in Germany is extremely experienced in pulling together projects of this size and nature.”

 

* required field

Post a comment

Other Stories
Advertisement
Latest News

CAA launching new airspace change process

In 2015 the CAA started reviewing its airspace change process and after nearly three years of detailed work and two public consultations, it is now launching its new process which will take effect from 2nd January 2018.

Colas UK to help build Ugandan airport with UKEF support

Transport infrastructure firm Colas UK has secured a contract to support construction of the new Ugandan Hoima International Airport in Kabaale, following the largest ever UK Export Finance (UKEF) loan to an African government.

Qazaq Air signs for two Q400s

Bombardier Commercial Aircraft has announced that Qazaq Air JSC of Kazakhstan has signed a firm purchase agreement for two new Q400 turboprops.

Zodiac Seats UK partners wth Tata Technologies

Tata Technologies today announced that it had entered into a strategic partnership agreement with Zodiac Seats UK to support the company's engineering requirements.

Exeter Airport tops HappyOrNot's Airport Report, Newcastle fifth, Southend sixth and Cardiff seventh

HappyOrNot's inaugural Airport Report has ranked Exeter Airport as the world's happiest airport, Newcastle came fifth, London Southend Airport sixth and Cardiff Airport seventh, following feedback from 160 airports across 36

Albacom secures contracts in India

Dundee-based Albacom, which specialises in providing electrical components for the defence and aviation industry, has secured two six-figure contracts with Indian defence companies.

Aviation Africa SK18418
See us at
S&P BT281117080318FIL18 BT111017220718SMI NCWBT3110020218SMI FAVSABT2411120418Aviation Africa BT18418